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One walk through the city at night. Nothing on your skin but cotton.
540 GSM100% CO on skin Blends disclosedDrop 001 — soon
Scroll to walk ↓
Neon light reflecting on a wet London street at night
Scene 01 — After hours

Built for the city that never dries.

Worn hard. Worn home.
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The rule

Anything that touches your skin is cotton.

Where a garment genuinely needs synthetic for structure — a rib that has to snap back, a shell that has to hold shape — we use it, we keep it off your skin, and we print it on the label in full.

0
Grams per square metre. The weight class of the £300 sets — the fabric is the argument.
Fabric weight
0%
Cotton on skin. Body, lining, brushing, rib — every surface you touch is single-fibre cotton.
Skin contact
0%
Hidden blends. If a blend exists anywhere in the garment, it's on the label before you buy.
Undisclosed
Red double-decker bus on a London street at night
Scene 02 — In transit

Cut to hang heavy on the night bus.

540 grams that sit right when you sit down.
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Drop 001 — The objects

Four pieces. One rule.

Limited run · while it lasts
Photography arrives with the sample shoot
Deserted street drowned in fog under street lamps at night
Scene 03 — What you can't see

Most new clothing is plastic.

You can't see a fibre. That's the point.
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The Fabric Issue

The findings so far.

Polyester, nylon, acrylic — these are plastics, spun fine enough to wear. They make up the majority of new clothing, because plastic is cheap and cotton isn't.

Textiles shed microscopic fibres in wear and wash, and researchers keep finding those particles further inside the human body. The honest answer is that nobody yet knows what that means long-term. The studies are early. The findings are not reassuring.

We won't tell you synthetic clothing is poisoning you — that isn't proven, and we don't trade in fear. We'll tell you what we chose instead.

The long-term picture is still being written. We'd rather not be the experiment.
Finding 01 — Blood

In the bloodstream

Microplastic particles have been detected in human blood in peer-reviewed research.

Finding 02 — Lungs

In living lung tissue

Airborne fibres — including polyester — identified deep in human lungs.

Finding 03 — Placenta

In the placenta

Reported on both maternal and foetal sides of the placenta.

Finding 04 — Reproductive

In reproductive tissue

Detected in human semen and testicular tissue. Effects: under investigation.

ZAAN square mark — brand plate
London skyline with Big Ben in neon night light
Scene 04 — First light

Cotton on skin. Always.

One email when Drop 001 opens. Silence between drops.
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